Dear Ann Taylor,
Thank you for thinking of me and sending me the almost life sized catalog featuring 48 year old Demi Moore. It really came in handy this weekend when I changed the trucks and wheels on my son’s skateboard. You see, I didn’t have any newspaper to put down and your mailing fit the bill perfectly. I was able to dismantle the whole skate board without getting a speck of rust or dirt on my kitchen table.
As I looked down at my boy’s beat up skate board laying over Demi’s overly airbrushed image, I had the following thought. In the skateboarding world, if your deck is perfectly painted, it means that you have never attempted much of anything and you just own a pretty skateboard. When you see a deck like my son’s, you know he has spend hours mastering ollies, heel flips and pop shove-its. He’s challenged himself, fallen and often times succeeded. In other words, he has lived and his board tells his story.
When I look at Demi’s face, I don’t see any trace of a life lived.
As a consumer, truth in advertising is very important to me and while you may be truthfully representing your clothing, perhaps you should do a little less air brushing on your models. I wouldn’t expect to see Ms. Moore looking like my son’s skateboard, but it would be nice to see something a little closer to reality and less plastic.
Don’t get me wrong, I really like Demi Moore as your spokes person, I’m just a little surprised she wasn’t representing the store, Forever 21.
P.S. If you’ve heard things about me from Abercrombie and Fitch, just ignore them.